My love of words and typography (I've been called a font geek on more than one occasion!) led me to try hand lettering, and after buying my first set of brush pens, I haven’t looked back.
I started this small business on the side, mainly working on custom prints, invitations and signage. My range grew when I was expecting my first child, Brodie (the cutie in the photo above), and couldn’t find any New Zealand made milestone books that I loved. After talking to lots of other mums about what they wanted from a keepsake book, I designed ‘Hey Baby’ - a keepsake journal for baby’s first year. After the popularity of that first book, I began to get asked if I had pregnancy, toddler and school record journals, and my range grew from there.
Not everybody gets to do what they love, so I feel extremely lucky to be able to do this, while spending quality time with my son. It’s a real privilege to be help other families create, cherish and document their special memories. I hope you enjoy my books and prints as much as I enjoyed creating them.