My love of words and typography (I've been called a font geek on more than one occasion!) led me to try hand lettering, and after buying my first set of brush pens, I haven’t looked back.
I started this small business on the side, mainly working on custom prints, invitations and signage. My range grew when I was expecting my first child, Brodie (the cutie in the photo above), and couldn’t find any New Zealand made milestone books or cards that I loved. After talking to lots of other mums about what they wanted from a keepsake book, I designed ‘Hey Baby’ - a keepsake journal for baby’s first year. After the popularity of that first book, I began to get asked if I had pregnancy, toddler and school record journals, and my range grew from there.
Not everybody gets to do what they love, so I feel lucky to be able to do this, while being at home with my son. It’s the coolest thing to be help other families create, cherish and document their special memories. I hope you enjoy my books and prints as much as I enjoyed creating them.