<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/remembering-21-years-of-birthdays</loc>
    <lastmod>2026-06-16T20:02:59+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/little-me-toddler-milestone-book-three-years-old.jpg?v=1781596979</image:loc>
      <image:title>Remembering 21 years of birthdays</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/scribbles-and-sandwiches-fathers-day-tradition</loc>
    <lastmod>2026-05-30T14:51:16+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/IMG_1316_2.jpg?v=1780109476</image:loc>
      <image:title>Scribbles and Sandwiches: The Start of Something Special</image:title>
      <image:caption>Letters to Dad keepsake book flat lay with children&apos;s drawings and scribbles, Father&apos;s Day tradition keepsake by Paper Heart Design NZ</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/why-my-school-days-is-our-best-selling-keepsake-book</loc>
    <lastmod>2026-05-30T14:41:45+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/School_Days_image.jpg?v=1780108904</image:loc>
      <image:title>Why My School Days Is Our Best Selling Keepsake Book</image:title>
      <image:caption>Person sitting in a living room holding My School Days Schoolies school record book with Paper Heart Design keepsake books beside them on the couch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/what-to-buy-a-new-mum-that-is-not-another-baby-onesie</loc>
    <lastmod>2026-06-12T18:30:05+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/hey-baby-bump-to-bubba-flatlay-blog.jpg?v=1780126634</image:loc>
      <image:title>What to Buy a New Mum That Is Not a Baby Onesie</image:title>
      <image:caption>Hey Baby first year milestone book and Bump to Bubba pregnancy journal flat lay on pink and grey textured surface with wooden baby toys, NZ baby keepsakes by Paper Heart Design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/personalised-family-tree-prints-nz-a-keepsake-across-generations</loc>
    <lastmod>2026-07-24T15:00:05+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/family-tree-print-collection-hero-shot_512dd7ef-dc03-4307-8145-0c0810ed28e4.jpg?v=1780828508</image:loc>
      <image:title>A Family Tree Print: Because Some Stories Deserve to Be Seen</image:title>
      <image:caption>Paper Heart Design personalised family tree print collection showing multiple designs and colourways including stone, slate and white, NZ family heritage keepsakes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/why-everything-we-make-is-printed-in-wellington</loc>
    <lastmod>2026-07-09T14:30:05+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/paper-heart-design-wellington-packing-orders_6e2c9bd5-3bb7-43bd-a175-e040b7493769.jpg?v=1780130050</image:loc>
      <image:title>Why Everything We Make Is Printed in Wellington</image:title>
      <image:caption>Paper Heart Design orders being packed in Wellington NZ with keepsake books, NZ Post courier labels and wrapping paper on wooden table</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/why-keep-a-keepsake-book-for-your-kids</loc>
    <lastmod>2026-09-21T13:00:03+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/little-me-title-page-close-up-detail-blurred-behind.jpg?v=1784716281</image:loc>
      <image:title>Why Keep a Keepsake Book for Your Kids? The Honest Answer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/hints-and-tips-for-filling-in-your-keepsake-book</loc>
    <lastmod>2026-08-02T09:30:06+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/hey-baby-bump-to-bubba-flatlay-blog_583e1e12-feb0-4cf8-9e6f-b8d4ac0f121e.jpg?v=1780831859</image:loc>
      <image:title>Hints and Tips for Filling in Your Keepsake Book</image:title>
      <image:caption>Paper Heart Design Spiral Bound Keepsake Books Hey Baby and Bump to Bubba sitting on a grey and pink textured surface, surrounded by wooden baby toys</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/what-running-a-small-business-actually-looks-like</loc>
    <lastmod>2026-08-14T11:30:05+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/Paper-heart-design-small-business-chaos-blog.jpg?v=1780832582</image:loc>
      <image:title>What Running a Small Business Actually Looks Like</image:title>
      <image:caption>A binder on the floor amongst keepsake books, a torn carton, and a persons leg, showing the small business realities of paper heart design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/another-year-of-paper-heart-design</loc>
    <lastmod>2026-06-24T07:00:08+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/Paper_heart_design_thank_you_cards_milestone_books_pile_23bdf77a-007a-44cc-9410-cd5fde5818ee.webp?v=1780829517</image:loc>
      <image:title>Another Year of Paper Heart Design</image:title>
      <image:caption>A stack of Paper Heart Design keepsake spiral bound notebooks on a wooden surface, with a pink postage bag under and three handwritten thank you note cards sitting on top, another year of keepsake books and personalised prints for New Zealand families</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/wedding-planner-book-engagement-gift</loc>
    <lastmod>2026-08-29T22:30:04+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/you-and-me-wedding-planner-cover-flatlay_f9d7758e-007e-40d0-9fe2-7c5619c11a72.jpg?v=1784715294</image:loc>
      <image:title>Can a Wedding Planner Book Be a Good Engagement Gift?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.paperheartdesign.co.nz/blogs/the-paper-heart-journal/to-all-the-dads-thank-you</loc>
    <lastmod>2026-09-06T08:30:02+12:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0052/2095/8311/articles/letters-to-dad-keepsake-book-filled-pages-lifestyle.jpg?v=1784715810</image:loc>
      <image:title>To All the Dads, Thank You</image:title>
    </image:image>
  </url>
</urlset>
