The Paper Heart Journal

A binder on the floor amongst keepsake books, a torn carton, and a persons leg, showing the small business realities of paper heart design

What Running a Small Business Actually Looks Like

Social media makes small business look beautiful. Flat lays and glowing reviews and orders going out the door wrapped in pretty packaging. And honestly, that is all real. Those moments...

What Running a Small Business Actually Looks Like

Social media makes small business look beautiful. Flat lays and glowing reviews and orders going out the door wrapped in pretty packaging. And honestly, that is all real. Those moments...

Paper Heart Design Spiral Bound Keepsake Books Hey Baby and Bump to Bubba sitting on a grey and pink textured surface, surrounded by wooden baby toys

Hints and Tips for Filling in Your Keepsake Book

So you have a keepsake book. It is sitting on the shelf looking beautiful, and you keep meaning to sit down and fill it in. We have all been there....

Hints and Tips for Filling in Your Keepsake Book

So you have a keepsake book. It is sitting on the shelf looking beautiful, and you keep meaning to sit down and fill it in. We have all been there....

Paper Heart Design personalised family tree print collection showing multiple designs and colourways including stone, slate and white, NZ family heritage keepsakes

A Family Tree Print: Because Some Stories Deser...

A family tree is not just a diagram. It is a record of every person who had to exist, in exactly the right place at exactly the right time, for...

A Family Tree Print: Because Some Stories Deser...

A family tree is not just a diagram. It is a record of every person who had to exist, in exactly the right place at exactly the right time, for...

Paper Heart Design orders being packed in Wellington NZ with keepsake books, NZ Post courier labels and wrapping paper on wooden table

Why Everything We Make Is Printed in Wellington

We could print cheaper overseas. That is the honest truth. Offshore printing is significantly less expensive, and for a small business watching every dollar, it would make the numbers look...

Why Everything We Make Is Printed in Wellington

We could print cheaper overseas. That is the honest truth. Offshore printing is significantly less expensive, and for a small business watching every dollar, it would make the numbers look...

A stack of Paper Heart Design keepsake spiral bound notebooks on a wooden surface, with a pink postage bag under and three handwritten thank you note cards sitting on top, another year of keepsake books and personalised prints for New Zealand families

Another Year of Paper Heart Design

One year ago, I stepped into this little business with a head full of ideas, a lot of love for what it stood for, and absolutely no idea how much...

Another Year of Paper Heart Design

One year ago, I stepped into this little business with a head full of ideas, a lot of love for what it stood for, and absolutely no idea how much...

Hey Baby first year milestone book and Bump to Bubba pregnancy journal flat lay on pink and grey textured surface with wooden baby toys, NZ baby keepsakes by Paper Heart Design

What to Buy a New Mum That Is Not a Baby Onesie

When a baby arrives, everyone rushes to celebrate the baby. Which makes complete sense. Tiny humans are wonderful. But somewhere in the middle of all the newborn nappies and onesies...

What to Buy a New Mum That Is Not a Baby Onesie

When a baby arrives, everyone rushes to celebrate the baby. Which makes complete sense. Tiny humans are wonderful. But somewhere in the middle of all the newborn nappies and onesies...